ALCHEMAI MEDIA OPTIMIZER
Once we have a deep understanding of the relevant customer segments for your business and the behaviours/ intersections with your business evident from these groups, one of the key questions for any business is how to spend money on marketing, both Above and Below the line, as well as what is the CRM strategy for existing customers.
The Alchemai Media Optimizer is a natural progression from the AlchemAI customer product, but it can also stand alone. This product consists of a series of historical attribution and scenario modelling tools which show you where to focus media to optimise revenue, both through for new acquisitions and existing customers.
Our unique selling point here is our ability to synthesise external factors, product price and individual bespoke customer types to deliver a granular media buying strategy to maximise your returns.
The 3 stages of the model include the synthesis of data, modelling and output in a detailed front end. We synthesise media data, sales data and macro-economic data to really understand what was going on over time. We then apply a series of modelling techniques to understand the relationship between media and sales across customer segments. This intel feeds into our ALCHEM-AI scenario planning tool, which enables you to run future scenarios for your best media strategies.
